A virtual event is not prepared like a physical event because the behaviors of the participants are different. If we have all become used to attending different types of events, such as a webinar, a business seminar, or even a trade show, we also need to “force” our attention in front of our screen much more.
The virtual is a medium that brings new formats to take into account the new behaviors of participants. But what do we really know about these new uses? How do we “consume” digital events? In this article, we share the key figures from our experience so that you can prepare and succeed in your next virtual or hybrid event.
Are you an event project manager? Organizer of seminars, team-building events, corporate events? Public relations managers, press relations or event provider? Read this article made for you. We complete each figure with the operational implications necessary for the organization and design of the event.
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The summary:1. The behavior of the participants before your liveHow many participants visit the event website before D-Day?How long does it take to reach the maximum audience during the live?How many participants take part in activities before the live?2. The behavior of the participants during the liveWhat is the ideal length of a virtual event?How many messages, questions, or reactions can you expect during a virtual event?How many participants are following the virtual event via their smartphone?3. The behavior of the participants after the liveHow many participants then watch the replay?
The behavior of the participants before the live
How many participants visit the event website before D-Day?
A virtual event starts long before the live stream starts. The objective, once registration is complete, is to initiate a dialogue with your participants and prospects in order to unite them.15% of them go to your online seminar web page the day before the event.If you are in charge as a project manager or organizer, it is therefore important to welcome them by giving the right information as you would in a brochure:
- A welcome message (why not using the Voilà Video Teaser module),
- The reason for being and the setting of the event,
- Practical details (date, duration, address of the location of the event for phygital formats),
- The names of the speakers, etc.
Start off on a good basis to minimize the no-show the next day. Each event on our event platform has its own turnkey website.
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How long does it take to reach the maximum audience during the live?
As with any physical event, some participants may arrive late. On average, it takes between 10 and 15 minutes to reach the peak audience for your event after the start of the live.Consequence: it is better to involve the “star guests”, or the president of the company, about ten minutes after the start of the live to benefit from a maximum audience.
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How many people participate in the activities before the live?
The waiting time is not necessarily boring. In the meantime, the start of the live stream, you can suggest to the audience to participate in a game. More than 50% of the spectators will take part.Quiz, survey, word cloud... Make it an incentive to invite participants to connect in advance! It's interactive, easy and fast with our solution.
To find out more, download our practical guide
The behavior of the participants during the event
What is the ideal length of a virtual event?
Rhythm is the key to a good event. This rule is even more true for a virtual event. The most successful live shows last less than an hour. But our attention starts to seriously wane after 20 minutes.Voilà offers a “Driver” section in the event organizer interface, which allows the project manager to build the scenario in a few clicks and to dynamize the live stream for Winning the battle for attention.
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How many messages, questions or reactions can you expect during a digital event?
We tested it thanks our event “Win the battle for attention”. Voilà offers a set of interactive services, which can be used as real tools for animation and exchange with participants. Nearly 4900 interactions were recorded over 75 minutes of live with 130 to 150 participants.It is 25 times more per participant than during an event that only offers basic interactions such as emojis or chat without any other form of interactivity.All these interactions that you share with your audience can be a key element in contributing to your brand image and more generally to your digital communication strategy. For example, if you are in charge of organizing the launch of a product from your company or one of your customers, use our 3D module to allow viewers to manipulate the product from their screen. A good way to make an impression! Voilà offers a good number of original and gamifying Saas modules. Enjoy it!
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How many participants are following the virtual event via their smartphone?
Don't forget the mobile! More than 20% of the audience follows a virtual event on their smartphone, or even on their tablet.So choose An event platform fully compatible with all devices and responsive. This is the case of the Voilà platform.These smaller screens also invite the simplicity of the slides. No more big paragraphs and small numbers. We also have an interesting and innovative solution for distributing slides at the size desired by the user on their computer but also on their smartphone or tablet.
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And this is what happened after the live
How many participants then watch the replay?
For your virtual event to have more impact, we invite you to continue to communicate with your audience after the event. Send them the replay and integrate it very easily on your own site. With this simple action, you can seek up to 15% more audience.
A good way to bring your event to people who couldn't connect.
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One last number to conclude!
Are you still reluctant to organize remote events? We invite you to think seriously by calculating the C02 balance of your past events and comparing them with what you could do digitally. Are you looking to do more responsible events? Do this calculation using our carbon calculator. We are not saying that digital technology consumes nothing, it also has an ecological impact. But such a limited impact compared to a physical event (just taking into account the impact of transport) .Event organizers or CSR managers, you can test it here 👇:
Event project manager? Event production manager? Consulting agency? Event Venue Provider/Manager? Whatever your industry and the types of events you produce, we have an essential resource for you. 👇
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