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9/16 Streaming: Why You Should Seriously Consider It
You may have noticed: today, we consume almost everything on our smartphones, and that includes videos. And now, the vertical format, or 9/16, changes the whole game! Whether on social networks or during live events, this format is becoming essential to capture attention and offer an immersive experience. Why and how should you adopt this format for your next live broadcasts? Because that's exactly what your audience expects.
Why is the 9/16 format so popular?
Simply because it's super practical! This format has become the format par excellence for mobile viewing. With over 80% of Internet users accessing videos via their smartphones, it is crucial to offer a format that matches the way these users hold their devices. The vertical format maximizes screen space, providing a more natural and engaging viewing experience.
And that's great for capturing the attention of users of platforms like Instagram or TikTok, where the vertical is king.
How do you integrate the 9/16 format into your live events?
Switching to 9/16 for your live events may seem complex, but it's actually very accessible with the right tools. At Voilà, we've simplified this process to allow you to stream live in vertical format effortlessly.
The key steps to get started:
- Get your content ready: Consider adapting your visuals and presentation for vertical display. What works in 16/9 might not be as impactful in 9/16.
- Use compatible software: Make sure your streaming platform allows you to broadcast in 9/16. Voilà offers you this possibility directly from your dashboard. Try it now by creating a free account!
- Test before broadcasting: Before launching your live event, test to make sure everything is displayed correctly in the vertical format.
The 9/16 format is no longer just a trend, but a new standard for online video content. Businesses and content creators that adopt this approach have a head start in terms of visibility and engagement.
In summary: More compatibility, more engagement, and a great visual experience.
Whether it's for your social networks or your live events, adopting this format will allow you to remain relevant and effectively engage your audience. At Voilà, we are here to support you in this transition, by offering you the tools you need to successfully broadcast in vertical format.
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