Live streaming makes it possible to broadcast video content without filters and in real time, via a platform or a social network. Increasingly used by brands, especially in China where the “live shopping” is all the rage, it's a powerful marketing tool. We've put together some key figures on live streaming that will help you take stock of the industry and anticipate future trends. Discover 10 incredible numbers on live streaming!
- The live streaming market is worth billions
- Live streaming is popular with young people
- Live videos are watched longer
- Internet users prefer live streaming to other means of communication
- Internet users are ready to pay to watch live streams
- Live video quality is important
- Live streaming on social networks continues to grow
- Esports is the king of live streaming
- Twitch is the world's first live streaming platform
- Live streaming is the future of events
The live streaming market is worth billions
Live streaming is an industry that is already worth billions of dollars and this growth is not about to stop: 30% of Internet users say they watch at least one live video stream per week.The sector is expected to move from $70 billion in 2021 to nearly $224 billion in 2028. That's a threefold increase in seven years!
Estimated value of the live streaming market in billion $Source: Grand View Research, 2021
Live streaming is popular with young people
Les 18 to 34 are the most frequent viewers of live streaming video in the United States.15% of people in this age group say they watch live video content several times a day, compared to only 8% of those aged 35-54 and 3% of those aged 55 and over. Furthermore, according to a study conducted by DemandSage In 2022, 72% of Twitch users are under the age of 35.
Live videos are watched longer
Live content generates 27% more watch time than on-demand videos. The average viewer spends around 25.4 minutes watching a live video compared to around 19 minutes for an on-demand video (Conviva State of Streaming 2021) .If the average attention span keeps decreasing (it would have fallen from 12 to 8 seconds since the year 2000), live streamings make it possible to capture the attention of Internet users because of their authenticity and interactivity.The fear of missing something, also called FOMO (Fear of Missing Out) in English, encourages users to watch the live stream throughout its duration.
Internet users prefer live streaming to other means of communication
According to a poll conducted by Livestream, 82% of Internet users prefer live streaming rather than reading a post on social networks and 80% would prefer to watch a live video from a brand rather than reading a blog post. Indeed, watching or listening to a live stream does not require the same level of concentration as reading a blog post. In addition, 79% of Internet users say that live video facilitates more authentic interactions.
Internet users are ready to pay to watch live streams
According to a study conducted by Livestream :
- 45% of live video viewers are willing to pay for access to live video from their favorite team, speaker, or artist.
- 67% of people who watched a live stream bought a ticket for a similar event during its next edition.
- 87% would prefer to watch an event online if it offered more behind the scenes content.
Live video quality is important
The quality of live streams is an important factor for those who watch them. In fact, more than Half of live streaming viewers leave low-quality streaming in 90 seconds or less.They are 67% say quality is the most important factor when they are watching a live video.
Live streaming on social networks continues to grow
Live streaming on social media continues to be an effective tool for content creators and brands.
- Live videos on Linkedin elicit 7 times more reactions on average and 24 times more comments (LinkedIn, 2020).
- In 2020, 1 out of 5 Facebook videos was a live stream, and people watched it three times longer than the pre-recorded content. (Facebook, 2020).
- 50% of TikTok users bought something after watching a live video on TikTok.
Esports is the king of live streaming
Gaming and e-sports represent 54% of all content streamed live on the Internet.
Distribution of live streaming by categorySource: Restream, 2020
Twitch is the world's first live streaming platform
According to a report conducted by Médiametry in 2020, 5 million French people connect to Twitch at least once a month, and nearly 1 million go there every day. The live streaming platform largely dominates the sector: it is far ahead of its main competitors, YouTube Gaming Live and Facebook Gaming.
Number of hours watched on the main live streaming platforms in the world in the second quarter of 2022.Source: Statista, 2022
Live streaming is the future of events
Product launches, concerts, sporting events, live charity fundraisers... In recent years, live streaming has been at the heart of many large-scale events:
- This year, the Z event, an annual event bringing together several popular French-speaking streamers on Twitch, mobilized more than 500,000 viewers and collected 10 million euros for five environmental associations.
- The presentation of the iPhone 14 live on YouTube on September 7, 2022 already has 28 million views two months after its broadcast.
- For 10 years, the American music festival Coachella broadcasts its concerts live for free on his YouTube channel.
- In 2019, Youtubers KSI and Logan Paul organized a box match broadcast live in “pay per view” on Youtube for $10. More than 800,000 viewers attend online.
About Voilà
Since its creation in the midst of a pandemic, Voilà wanted to put live streaming at the heart of its digital event interface to support companies in their product launches, conferences, general meetings or seminars.If, like Cartier, Orange or Publicis, you want to bet on live streaming for your corporate events, contact us !Request a demo
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