Augmented reality, virtual reality, real-time 3D... 3D technology, already widely used by the video game or movie industry, can help you create experiences At the same time memorable and personalized for your customers. The examples of successful marketing campaigns with 3D are numerous and some brands go even further in the design ofunique experiences by doing the 3D live.Are you still hesitant to get started in 3D? Read on with this article!
- Create memorable experiences for your customers
- Become a “Top of Mind” consumer
- Build your storytelling
- Highlight ultra-personalization
Link virtual and real with 3D technology
Create memorable experiences for your customers
La 3D technology allows you to highlight a product in its best light by freeing yourself from the technical constraints associated with a photo shoot or the shooting of an advertising spot.
In 2016, Mercedes-Benz used the hologram to draw the attention of passers-by as part of a campaign to raise awareness about the dangers of blind spots in Berlin.Mercedes-Benz campaign in Berlin in 2016.
La Augmented reality (RA) allows you to go beyond the hologram by superimposing virtual 3D elements into a real environment. This process Would stimulate memory and attention 70% more than traditional media.
IKEA was one of the pioneers in this field by launching its augmented reality application in 2017. IKEA Place allows you to simulate the addition of virtual furniture at home.IKEA Place application. Source: IKEA
You will have understood it: play on sensations and emotions of your customers a a direct influence on their ability to remember your product or message.
Become a “Top of Mind” consumer
Each brand aspires to become a leader or “top of mind” of the consumer in its field of activity. In order to promote your product from a new angle, there are 2 immersive solutions: 360° video, most often obtained from real images and the vr, obtained from a 3D virtual environment.
In 2016, the American cookie brand Oreo released a 360° video showing the cookie-making process in a virtual environment on the occasion of the launch of the Oreo filled with cupcake. To date, the video has accumulated over 9 million views!360° video on the occasion of the launch of the Oreo filled with cupcake (2016)
In 2015, clothing brand The North Face invited visitors to a shopping mall in Korea to discover the South Pole using a VR headset.The North Face brand virtual reality campaign in 2015
This virtual reality experience allows the customer to immerse themselves in the world of the outdoor sportswear brand. This campaign was a success for the brand, with the video having been viewed over 5 million times!
Build your storytelling
Consumers want to identify with brands through their history and identity. La virtual reality is an ideal tool for telling a story by involving the viewer throughout the experience.
In 2019, the Louvre created a virtual reality experience around the Mona Lisa to celebrate the 500th anniversary of Leonardo da Vinci's death. Visitors were invited to put on a VR headset in order to learn a little more about this mythical painting.
Following the success of this initiative, the smartphone application “Head-to-head with the Mona Lisa” was launched.Virtual reality experience around Mona Lisa (2019)
Highlight ultra-personalization
The modern consumer is looking for products that are unique and adapted to their tastes and values. According to an Accenture Strategy study, 66% of French people say they are more likely to consume products from a brand that personalizes its offer or shopping experience.Faced with the need for differentiation, real-time 3D technology gives customers the opportunity to participate in the creation of a product through an interactive configuration tool and in real time.
Volvo has adopted this device to allow its customers and dealers to personalize their cars by adding the options, accessories and services of their choice. The benefit for customers? They can view the object virtually before making the purchase! Volvo car configuration with real-time 3D technology. Source: Volvocars
Carried out by the Akqa agency, this initiative allowed Volvo toincrease sales volume, while strengthening the brand's overall experience with its customers.
Link virtual and real with 3D technology
3D technology creates memorable and personalized experiences for brands. The challenge today is to do it live! Live 3D provides additional attractiveness and authenticity. 3D is the ideal tool to build a bridge between your customer and your brand. During a product launch, it allows you to involve the consumer throughout the customer journey through unique and original experiences.Voilà supports you in your product launches and virtual and hybrid events. At the forefront of 3D technology, the Voilà interface offers you an experience that is both immersive and interactive! Do you want to do 3D live ? Contact us now!Request a demo
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