What is a webinar? Why do a webinar?

Discover what a webinar is, its different formats, and the benefits of organizing one to maximize your online interactions.

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A webinar is simply a combination of the terms “web” and “seminar.” In other words, it's an online seminar that allows you to share information, lead presentations, and interact directly with the audience. So what exactly is a webinar and why should you organize one? Let's dive into the subject.

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(Check out our webinar video tutorials here)

Webinar formats

From the registration process to live participation to the replay, the webinar offers an experience similar to that of a class or meeting, but from the comfort of your home. There are a variety of webinar formats, including:

Education/training webinar :

Focused on teaching and sharing specific knowledge.

Presentation of products/services :

Used by businesses to present their new products or services.

Round tables :

Bringing together experts to discuss specific topics and answer questions from the audience.

Interviews/interviews :

Featuring special guests, influencers, or professionals in various fields.

Communication/marketing webinar :

Used for lead generation and the promotion of products or services.

Why organize a webinar?

The flexibility and adaptability of the webinar to different contexts make it a powerful online communication tool. With only one computer and one platform, you can start sharing your content, whether from a professional studio or simply from home.

Now that you know What is a webinar, why are they so great? Imagine being able to attend various presentations from anywhere in the world and ask questions live. It's exciting, isn't it?

If you are wondering how to organize a webinar, know that it is easier than it seems. Simply choose the platform that's right for you, promote and prepare for the event, and you'll be ready to share your knowledge with the world.

Benefits of organizing a webinar

The benefits of organizing a webinar are numerous. Here are a few reasons why you should consider planning your own webinar:

Global reach :

You can reach an international audience without geographic constraints.

Real-time interaction :

Attendees can ask questions and get answers instantly, promoting greater understanding and engagement.

Profitability :

Hosting a webinar is often less expensive than physical events, eliminating travel and room rental expenses.

Flexibility :

You can record the webinar and stream it later, allowing those who couldn't attend live to benefit from the content.

Promotion of expertise :

A well-organized webinar can position you or your business as an expert in your field.

In conclusion, What is a webinar ? It is an indispensable tool for modern communication, offering a platform for sharing knowledge, promoting products, and interacting with a global audience in an effective and engaging manner.

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It's up to you to play! And for that, we invite you to test Voilà, our all-in-one tool for your internal and external webinars of course:

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📬 Management of participants, mailing campaigns, automation of reminders.

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🛜 A website to broadcast your webinar, highly customizable to adapt to your brand.

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🎬 A web studio to produce and broadcast your own show without having to use a control room.

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🕹️ Live activities such as quizzes, polls, word clouds etc. to keep the attention of your participants.

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🧰 Call to action to be activated live to suggest making an appointment during, downloading a white paper, organizing a competition etc.

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📺 Broadcast of the replay just after the live.

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📊 Ultra-advanced balance, with super stylish graphs

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See you soon on Voilà!