10 Incredible Numbers About Live Streaming
Live streaming makes it possible to broadcast video content without filters and in real time, via a platform or a social network. Increasingly used by brands, especially in China where “live shopping” is all the rage, it is a powerful marketing tool.
We’ve put together some key live streaming figures that will help you make a situational analysis of the industry and anticipate future trends. Discover 10 amazing numbers about live streaming!
- The live streaming market is worth billions
- Live streaming is popular among young people
- Live videos are watched longer
- Internet users prefer live streaming to other means of communication
- Internet users are willing to pay to watch live streams
- Live video quality matters
- Live streaming on social networks continues to grow
- Esports the number one of live streaming
- Twitch is the world’s leading live streaming platform
- Live streaming is the future of events
The live streaming market is worth billions
Live streaming is already a billion-dollar industry and this growth is not about to stop: 30% of Internet users say they watch at least one live video stream per week.
The sector is expected to grow from $70 billion in 2021 to nearly $224 billion in 2028. This represents a threefold increase in seven years!
Estimated value of the live streaming market in billions of $
Source: Grand View Research, 2021
Live streaming is popular among young people
18-34 year olds are the most avid viewers of live streaming video in the United States. 15% of people in this age group say they watch live video content several times a day, compared to only 8% of those aged 35-54 and 3% of those aged 55 and over.
In addition, according to a study carried out by DemandSage in 2022, 72% of Twitch users are under 35 years old.
Live videos are watched longer
Live streamed content generates 27% more watch time than on-demand videos. The average viewer spends about 25.4 minutes watching live video versus about 19 minutes watching video on demand (Conviva State of Streaming 2021).
If the average attention span continues to decrease (it would have gone from 12 to 8 seconds since the year 2000), live streamings make it possible to capture the attention of Internet users due to their authenticity and interactivity.
The Fear of Missing Out (FOMO) encourages users to watch the live for its entire duration.
Internet users prefer live streaming to other means of communication
According to a survey by Livestream, 82% of internet users prefer a live stream than a classic social media post and 80% would rather watch a brand’s live video than read a blog post.
Indeed, watching or listening to a live stream does not require the same level of concentration as reading a blog post. Additionally, 79% of internet users say live video facilitates more authentic interactions.
Internet users are willing to pay to watch live streams
According to a survey by Livestream:
- 45% of live video viewers are willing to pay to access a live video of their favorite team, speaker or artist.
- 67% of people who watched a live stream bought a ticket for a similar event during its next edition.
- 87% would prefer to watch an event online if it offered more behind-the-scenes content.
Live video quality matters
The quality of live streams is an important factor for those who watch them. In fact, more than half of live stream viewers leave a low-quality stream in 90 seconds or less.
67% say quality is the most important factor when watching live video.
Live streaming on social networks continues to grow
Live streaming on social media continues to be an effective tool for content creators and brands.
- Live videos on Linkedin get on average 7x more reactions and 24x more comments (LinkedIn, 2020).
- In 2020, 1 in 5 Facebook videos was live streaming, and people watched three times longer than pre-recorded content. (Facebook, 2020).
- 50% of TikTok users bought something after watching a live video on TikTok.
Esports the number one of live streaming
Gaming and e-sport represent 54% of all live streaming content on the internet.
Division of live streaming by categories
Source: Restream, 2020
Twitch is the world’s leading live streaming platform
According to a report by Médiamétrie in 2020, 5 million French people connect to Twitch at least once a month, and nearly 1 million go there every day.
The live streaming platform largely dominates the sector: it is far ahead of its main competitors, YouTube Gaming Live and Facebook Gaming.
Number of hours watched on major live streaming platforms worldwide in Q2 2022
Source: Statista, 2022
Live streaming is the future of events
Product launches, concerts, sporting events, live charity fundraisers… In recent years, live streaming has been at the heart of many large-scale events:
- This year, the Z event, an annual event bringing together several popular French-speaking streamers on Twitch, mobilized more than 500,000 spectators and collected 10 million euros for five environmental associations.
- The presentation of the iPhone 14 live on Youtube on September 7, 2022 has already accumulated 28 million views two months after its broadcast.
- For 10 years, the American music festival Coachella has been broadcasting its concerts live for free on its YouTube channel.
- In 2019, Youtubers KSI and Logan Paul are organizing a box match broadcast live in “pay per view” on Youtube for $10. More than 800,000 viewers attend online.
Since its creation in the midst of a pandemic, Voilà has wanted to put live streaming at the heart of its digital event interface to support companies in their product launches, conferences, general meetings or seminars.
If like Cartier, Orange or Publicis you want to bet on live streaming for your corporate events, contact us!